I'm a product developer, digital marketing consultant, and musician currently displaced from New York City to Raleigh-Durham, North Carolina.
I built & co-founded Audiokite Research, the leading market research platform for emerging music, which was acquired by ReverbNation in 2016.
Before that, I helped create digital products, marketing, and media experiences for cool companies like Artiphon, Krantz Media Group, Shady Records / Goliath Artists, and many more.
Now, an out of date press bio that a PR person wrote:
Alex Jae Mitchell, Co-Founder and CEO of Audiokite Research, is an entrepreneur, digital marketing expert, and accomplished musician who formed two startups, performed at Carnegie Hall and the Kennedy Center, and became an early YouTube celebrity all before hitting the age of 25. At Audiokite, Mitchell is consolidating those strengths to provide musicians with affordable, actionable market research on their songs, allowing them to make educated decisions regarding which singles to promote, which mixes to use, and more.
Mitchell began his music technology career in sophomore year of college with hypetree - a music discovery and promotion engine for underground musicians. The site quickly went viral on StumbleUpon, leading to 200,000+ hits within a two-day period and tens of thousands of sign-ups, and was recognized by Intel Innovators as a Top 20 startup in 2011. While continuing work on the site, he began serving as an independent growth marketing consultant - focusing on non-traditional tactics involving social media, viral marketing, search engine optimization, and creative analytics - for companies in education, fashion, music, and more, developing a strong affinity for market research and data-driven growth. Upon realizing that independent musicians and emerging labels did not have access to the proper research they need to make important career decisions, he formed Audiokite Research in 2014.
Since founding Audiokite, Mitchell has spoken at Georgetown University on behalf of Future Music Coalition, New York University for Mondo.nyc’s inaugural conference, Taiwan Beats in Taipei on behalf Punchline 娛樂重擊, General Assembly for BrandX Music Group, and is a regular music technology speaker and panelist at events like NY Music Tech Meetup and Digital Music NY. Notable presentations include SF MusicTech Conference (winner, Innovators Challenge), SXSW Startup Showcase, SXSW V2Venture, Canadian Music Week Startup LaunchPad, Music Business Association "Shark Tank," and Startup Riot Atlanta.
An expert on the electric violin, Mitchell is also a successful musician whose videos - in which he uses a loop machine to create elaborate solo arrangements of original songs - racked up well over half a million views in the early days of YouTube in 2007-2008. In addition to Carnegie Hall and the Kennedy Center, he has performed at Disney World in Orlando, FL; the Canadian Embassy and the German Cultural Center in New York; Mozart’s 250th Birthday Celebration in Salzburg, Austria; Christchurch in Dublin, dozens of venues in New York City; and more. Mitchell has also released one full-length record, Evolution, and two EPs, Intercosm and One-Offs. He is a member of ASCAP.
Mitchell currently resides in Long Island City, NY. He is a graduate of Fordham University with a BA in Communications/New Media and a minor in Music, and also studied Scoring to Picture and Music Theory with the Juilliard School.
