Alex Jae Mitchell

Battle-tested brand builder & serial entrepreneur actualizing best-in-class technology products.

Follow @mitchellshow

Summary

2016 - Present

Built & founded VIPhawk [VIPhawk] [Product Hunt]
Product Management at ReverbNation [ReverbNation Corporate]
Sold Audiokite Research to ReverbNation [Forbes]

2013 - 2015

Built & co-founded Audiokite Research [Audiokite] [Wikipedia] [Crunchbase] [Passive Promotion] [Ari's Take]
Technology consultant. Selected clients: Artiphon, Reflex Group, Shady Records / Goliath Artists, Krantz Media Group

2010 - 2013

Head of Product at Testing Mom [Testing Mom] [Wikipedia]
Built & co-founded hypetree music discovery platform [Pressparty] [Fordham Observer] [StumbleUpon for Dummies]
Graduated Fordham University

2007 - 2010

Musician (violin). Major performances: Carnegie Hall, The Kennedy Center, Constitution Hall. [The Violin Site]

Press

ReverbNation Acquires AudioKite To Better Consumer Research For Musicians [Forbes] - November 4, 2016
ReverbNation Acquires User Review Site AudioKite [Music Business Worldwide] - November 4, 2016
2016 Taiwan Beats International Forum [Punchline Asia] - October 11, 2016
Musical Tastes Of Trump And Clinton Voters: Led Zeppelin Or Linkin Park? [Forbes] - September 6, 2016
Music Growth Talks 19: Market Research For Musicians [WeSpin] - November 7, 2014
The Dangers of Positive Thinking: Bursting the Music Industry Feedback Bubble [hypebot] - October 31, 2014

Selected Projects

VIPhawk (founder)

VIPhawk watches your signups and detects interest from VIPs like journalists, celebrities, and investors - or anyone you think is important. When a VIP is detected, it flags that signup and optionally notifies you via email or text message.

Audiokite Research (co-founder)

Audiokite helps music makers quantify answers to subjective questions about composition, promotion, and production by digitally surveying a panel of everyday music consumers. The platform streams songs and videos for a targeted sample of listeners and delivers feedback in a report. Audiokite reports are actively informing strategy for garage bands and major music companies alike. Audiokite was acquired by ReverbNation in 2016.

hypetree (co-founder)

hypetree, active from 2010-2013, was a new way to discover independent music and get exposure for songs and albums. The site was notable for attracting 200,000 hits in its first six days, and placed 11th in the 2013 Intel Innovators challenge.